AS Coursework Guidance
The advice below is for the WJEC MS2 coursework unit.
In preparing your coursework you should undertake the following:
- Research – Annotated adverts, target audience identified, highlighted research from internet/books/magazines into your chosen topic
- Development of ideas – Rough drawings of logo and adverts, slogan ideas, draft adverts.
When you present your work for assessment you will hand in the following:
Pre-production (20%)
- A storyboard for a TV advertisement for your campaign. This should be presented in full colour and with detailed guidance about:
- camera movement
- movement within the shot
- duration
- sound (diegetic and non-diegetic)
- transition
Production (40%)
- Final versions of your 3 adverts (label which medium and publication they will appear as and in, e.g. magazine/FHM)
Report (40%)
The pre-production and production must be accompanied by a report of 1200 – 1600 words. This report must be completed individually and will include:
- a discussion of the most significant research findings which informed the pre-production
- a brief justification of the target audience for the production
- an evaluation of the production which highlights its strengths and weaknesses through, for example, a comparison with existing media products.
Do not:
- write about the process of construction
- make excuses about how much better you would do with more time, better equipment etc etc.
More advice on approaching AS coursework can be found on the AS Coursework Advice page.
