'The greatest digital divide is between those who can read and write with media, and those who can't.' Elizabeth Daley

Audience measurement

How do you measure the audience for a TV programme? For a long time, BARB has been the go-to body for impartial viewing figures, but how reliable are such measures in a changing consumption context? People are increasingly not using TVs to watch TV, so more innovative methods are needed to measure the success of programmes (so the makers can get more money from advertisers or prove value for money in the case of the BBC). Second Sync’s Leaderboard might be part of the solution.


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Posted May 6, 2013