'I find television very educating. Every time somebody turns on the set, I go into the other room and read a book.' Groucho Marx


If you’re preparing for the year 11 exam on the promotion of videogames, the campaign for Destiny would be worth investigating. It’s still 4 months or so from release, and yet there is plenty of promotion going on.

Here’s an article about the game, based on a journalist’s experience of being invited to play an early version of the game. Is this news, or promotion?

destiny guardian

Here’s the Wikipedia page:

destiny wikipedia

Here’s the official website:


And the Twitter account:

destiny twitter

And the Instagram account:

destiny instagram

There will be much more material, so collecting examples will be useful.

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Posted April 29, 2014