'It's the audience which is the real product of the media, and not the programmes.' Len Masterman

Destiny

If you’re preparing for the year 11 exam on the promotion of videogames, the campaign for Destiny would be worth investigating. It’s still 4 months or so from release, and yet there is plenty of promotion going on.

Here’s an article about the game, based on a journalist’s experience of being invited to play an early version of the game. Is this news, or promotion?

destiny guardian

Here’s the Wikipedia page:

destiny wikipedia

Here’s the official website:

destiny

And the Twitter account:

destiny twitter

And the Instagram account:

destiny instagram

There will be much more material, so collecting examples will be useful.

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Posted April 29, 2014