'You're gonna need a bigger boat.' Martin Brody, Jaws

I’ll Huff and I’ll Puff…

The Guardian has a new advertising campaign, intended to highlight the role of newsgathering organisations in the context of global, multi-platform, participatory and on-demand media. Being a print newspaper is not enough these days.

The advertisement is very silly, and eventually makes stereotypical use of those poor pigs. It’s worth considering for its other representations.




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Posted February 29, 2012