'Film is the greatest educational medium the world has ever known.' Sullivan, Sullivan's Travels

It All Adds Up

Channel 4’s advertising campaign for Big Fat Gypsy Weddings is attracting criticism from both the ASA (The Advertising Standards Authority) and Honda, sponsor of the series. As you will see from the image below and the article linked to it, this sort of representation is taken seriously; and rightly so. One of the responsibilites of media students is to investigate the ways in which patterns of representations become a source of inequality and hostility in society. Armed with greater understanding of such issues you can avoid this thoughtless representation, draw attention to it and challenge it.

Similalarly, Ryan Air have been in trouble again, this time for its representation of women. Harmless fun, or part of a wider representation that perpetuates attitudes that are damaging?

On the ASA website you can read the full details of the decision to ban the Ryanair advert.

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Posted February 21, 2012