'The whole country was tied together by radio. We all experienced the same heroes and comedians and singers. They were giants.' Woody Allen

Making the most of an ‘event’ audience

There are few television ‘events’ that serve up a huge audience any more. Gone are the days of soap operas in this country having audiences of over 20 million per episode, so the few large-audience events remaining can demand a lot of money from advertisers. This is why the Olympic Games is a big deal and why there’s been such a fuss about the Super Bowl in America. The BBC has some useful information and statistics about advertising at the Super Bowl for those of you studying film promotion as part of your GCSE in media, your A2 in media, or for those of you doing AS film.

Super Bowl

 

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Posted February 5, 2013