'It's how life should be.' Toby Maxted on montage.

Working with a local charity

Here’s a press release from the Joe Humphries Memorial Trust about some of our media students’ A Level work:

STUDENTS from a county school have been using their advertising and marketing skills to support a local charity.

Sixth-formers at the Robert Smyth Academy, in Market Harborough, have been creating promotional campaigns for The Joe Humphries Memorial Trust (JHMT) as part of their coursework for AS-level media.

It’s an annual media project that brings together the JHMT and Robert Smyth students, with this year being the third year the project has taken place.

Steve Humphries, chair of the Trust, visited the school to tell students about the charity’s vital work raising awareness of SADS – sudden arrhythmic death syndrome – and sudden heart deaths.

He also explained how, by learning a few simple lifesaving skills like CPR and how to use a defibrillator, you can be the difference between life and death.

The Trust campaigns for a better understanding of conditions like SADS, which can occur without warning, especially in younger people. It also helps to provide defibrillators for communities and training in CPR for sports clubs.

The students were asked to come up with a promotional campaign for the Trust, consisting of a storyboard for a TV advert and three magazine-style posters. Steve then returned to the Academy to give them feedback on their work.

Steve said: “The brief was for the students to choose an element of JHMT’s work – such as why its vitally important to learn CPR and how to use a defibrillator. The students then carry out their own research on a particular area of their choice. Some of their work is then used in the school to raise awareness, and we use it within the charity too.”

Maria Sherwin, head of film and media at Robert Smyth Academy, said: “We were proud once again to work with JHMT to develop students’ advertising skills. The students have enjoyed the process immensely.

“Not only did they benefit from being able to apply their knowledge and understanding of charity advertising to real-world contexts, but they are also keen to share their awareness of SADS and life-saving techniques with their peers.”

Former England rugby captain and patron of the JHMT, Martin Johnson, was a student at Robert Smyth. He said: “This is a great project and I’m really pleased that the students got the chance to work closely with the Trust and find out more about its vital work raising awareness of sudden heart deaths that can affect fit and healthy young people.”

To find out more about the work of the JHMT, visit www.jhmt.org.uk

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Posted: January 13, 2017

Unacceptable advertisements?

The Guardian has a rundown of the most complained about advertisements of 2015.

advertising complaints 2015

Here’s the ‘winner’:

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Posted: March 5, 2016


Colour, of course, matters. Here are three articles from The Guardian about green, blue and purple. The fact that they’re sponsored by a paint company should add to your enjoyment…

colourblue colourpurple colourgreen


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Posted: June 30, 2015

Working in Advertising

Adam Cleaver, of London Collective a creative marketing firm, visited us recently to discuss the work of his company and the world of marketing. He told us that he has a degree in American Studies and started off as a copywriter and that an ability to write and think creatively are assets to those who are keen on getting into marketing. He told us about other career opportunities in the industry, from creative to organisational, writing to building sets and filming.


Adam showed us several short films that Collective London have worked on, including Battlefield 3, InFAMOUS Second Son and Crysis 2. He also showed us the My Independent Bookshop website that is a great place to post recommendations for books and to choose novels through others’ recommendations.



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Posted: December 16, 2014


If you’re preparing for the year 11 exam on the promotion of videogames, the campaign for Destiny would be worth investigating. It’s still 4 months or so from release, and yet there is plenty of promotion going on.

Here’s an article about the game, based on a journalist’s experience of being invited to play an early version of the game. Is this news, or promotion?

destiny guardian

Here’s the Wikipedia page:

destiny wikipedia

Here’s the official website:


And the Twitter account:

destiny twitter

And the Instagram account:

destiny instagram

There will be much more material, so collecting examples will be useful.

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Posted: April 29, 2014

Sexist advertising in the past

Here are some sexist adverts from the past. Of course, no one would use sexist representations in modern advertising, would they?

Here’s a sample – follow the link for more.

sexist advertising

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Posted: January 14, 2014

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