'The cinema is truth twenty-four frames per second.' Jean-Luc Godard

Working with a local charity

Here’s a press release from the Joe Humphries Memorial Trust about some of our media students’ A Level work:

STUDENTS from a county school have been using their advertising and marketing skills to support a local charity.

Sixth-formers at the Robert Smyth Academy, in Market Harborough, have been creating promotional campaigns for The Joe Humphries Memorial Trust (JHMT) as part of their coursework for AS-level media.

It’s an annual media project that brings together the JHMT and Robert Smyth students, with this year being the third year the project has taken place.

Steve Humphries, chair of the Trust, visited the school to tell students about the charity’s vital work raising awareness of SADS – sudden arrhythmic death syndrome – and sudden heart deaths.

He also explained how, by learning a few simple lifesaving skills like CPR and how to use a defibrillator, you can be the difference between life and death.

The Trust campaigns for a better understanding of conditions like SADS, which can occur without warning, especially in younger people. It also helps to provide defibrillators for communities and training in CPR for sports clubs.

The students were asked to come up with a promotional campaign for the Trust, consisting of a storyboard for a TV advert and three magazine-style posters. Steve then returned to the Academy to give them feedback on their work.

Steve said: “The brief was for the students to choose an element of JHMT’s work – such as why its vitally important to learn CPR and how to use a defibrillator. The students then carry out their own research on a particular area of their choice. Some of their work is then used in the school to raise awareness, and we use it within the charity too.”

Maria Sherwin, head of film and media at Robert Smyth Academy, said: “We were proud once again to work with JHMT to develop students’ advertising skills. The students have enjoyed the process immensely.

“Not only did they benefit from being able to apply their knowledge and understanding of charity advertising to real-world contexts, but they are also keen to share their awareness of SADS and life-saving techniques with their peers.”

Former England rugby captain and patron of the JHMT, Martin Johnson, was a student at Robert Smyth. He said: “This is a great project and I’m really pleased that the students got the chance to work closely with the Trust and find out more about its vital work raising awareness of sudden heart deaths that can affect fit and healthy young people.”

To find out more about the work of the JHMT, visit www.jhmt.org.uk

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Posted: January 13, 2017

Working with charities

Once again, our AS Media Studies students are working with local charities to produce advertising campaigns. Students recently met with their allocated charity representative and planned strategy.

This year students are working with:

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Posted: September 23, 2015

Local charity representatives return

Our work with local charities has come to a close for another year, with students meeting representatives of their assigned charities to discuss their final pieces of advertising work. As ever, we a very grateful to those involved.

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Posted: December 16, 2014

The Andrew Greene Foundation

Recently, Jane Holden of the Andrew Grene Foundation gave a presentation to Year 12 Media Studies students about her work. The charity focuses on providing education and financial support to the people of Haiti. In 2010, Haiti suffered an enormous earthquake which killed around 160,000 people, including over 100 aid workers with the U.N. The Andrew Grene Foundation was set up to honour the work of one of the victims. Jane showed us three films which she helped to make on location in Haiti and discussed the impact of these with our students. The importance of following a brief, planning a storyboard and ensuring continuity were some of the issues raised and discussed.

As our students are meeting the representatives from local charities just a few days afterwards, this presentation was very helpful and informative. As a thanks, the CAIRS committee have been asked to include The Andrew Greene Foundation on their list of elected charities.

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Posted: September 24, 2014

Meeting the charities

Once again our year 12 students are working with local charities to produce advertising campaigns for their coursework. We very much appreciate the input of the charities. Those involved are: Rainbows, CAIRS, Hope Against Cancer, Farm Crisis Network, Market Harborough & Bowden’s Trust, Shuttlewood Clarke Foundation and Self-Unlimited. Here are some photographs from the first meeting the students have had with the charities’ representatives.

Why not have a look at the finished charity campaigns from last year?

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Posted: September 27, 2012

What are you saying?

When creating any advertisement words are vital, especially in the case of charity advertising. Here’s a good example of why a few ill-considered words can undermine a whole campaign.

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Posted: August 3, 2012

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