'Film is the greatest educational medium the world has ever known.' Sullivan, Sullivan's Travels

How to spoil a positive representation?

Positive female role models can be hard to find, especially aimed at younger audiences. Here’s why the extended life of a character – in merchandise – is just as important as the original. Why does Merida from Pixar’s Brave need sexing up?


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Posted: May 27, 2013

Press ‘pause’ now!

The promotion of the new Star Trek film seems suitbaly geeky: you’ve got to pause trailers at the right moment to get a URL to find further promotional materials. And the content in even different for different countries.

The blurry URLs are decoded at the TrekMovie website.


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Posted: April 7, 2013

Trailers deconstructed

The New York Times has an amazing interactive feature that allows you to scan through a selection of trailers and see which parts of the actual film have been used. As with anything involving a graph, it’s well worth a look.

trailer bits

And if you want to consider the Oscar chances of your favourite, The Guardian has a guide to potential winners.

guardian oscars

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Posted: February 24, 2013

Making the most of an ‘event’ audience

There are few television ‘events’ that serve up a huge audience any more. Gone are the days of soap operas in this country having audiences of over 20 million per episode, so the few large-audience events remaining can demand a lot of money from advertisers. This is why the Olympic Games is a big deal and why there’s been such a fuss about the Super Bowl in America. The BBC has some useful information and statistics about advertising at the Super Bowl for those of you studying film promotion as part of your GCSE in media, your A2 in media, or for those of you doing AS film.

Super Bowl


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Posted: February 5, 2013

The bigger the better?

Quentin Tarantino didn’t get an Oscar nomination because his producer – Harvey Weinstein – didn’t send out DVDs? The article about it suggests the film should be see big-screen for the proper effect, but in an age of portable, on-demand film experiences, is that an issue?

There’s also lots more in the article about film promotion generally.


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Posted: January 31, 2013

Movie violence vs. real-life violence

Here’s Quentin Tarantino on the link – or otherwise – between screen violence and real-life violence. Or not – the second half is usefully revealing about what happens when news programmes are used as promotional outlets. Well worth watching.


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Posted: January 13, 2013

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