'Advertising is the rattling of a stick inside a swill bucket.' George Orwell

Expert Women

The Broadcast website has been running a campaign to increase the gender balance in the use of experts on news programmes. The BBC, Broadcast’s monitoring suggests, is particularly bad when it comes to using expert women.

That could soon change with the launch of a database of ‘expert women’ by the BBC, ready to be called upon should the news agenda require an informed opinion or some expert analysis.

bbc expert women launch

You can follow the Broadcast expert women campaign via their website:


Tags: , , ,

Posted: April 7, 2013

Social media and the news

If you’re a news broadcaster, social media is both a friend and an enemy. On one hand you’ve got the challenge of remaining relevant when news stories are more likely to be broken by the users of services such as Twitter or Facebook. On the other you’ve got a wealth of material from which you can create content: eye witness accounts, audio, photographs and video. The trouble is, somebody somewhere owns the content (although exactly who could be open to dispute) and there is no established means of clearing copyright. If you’ve got a breaking news story like a helicopter crash in London, do you hold back images until copyright clears, or consider the material to be already in the public domain and so ignore the issue?

The Guardian’s Lisa O’Carroll has a very useful article considering the issue of social media and newsgathering.

social media and the news




Tags: , ,

Posted: January 16, 2013