'They’re moving pictures, let's make 'em move!' Howard Hawks

Offensive advertising

The BBC has a detailed article about advertising and what people find offensive. It usefully focuses on charity advertising.

If only more people would object to this sort of offensive gender representation:

The BBFC is 100

The Guardian has a useful article on the BBFC (British Board of Film Classification), especially if you’re studying A2 media.

The BBFC’s own student site also has lots of insightful material.

Tags: , ,

Posted: August 1, 2012

Sticks and stones

The accumulation of words labelling groups is, of course, one of the aspects we consider when thinking about the concept of representation. Fathers4Justice recently sought to highlight what they saw as the negative representation of males on the Mumsnet website, but their advert was banned by the Advertising Standards Authority (ASA). The ban has obviously resulted in the usual increase in publicity that such decisions bring. It’s important that both sides of such an argument have a say, however, in order that representations and stereotypes can be scrutinised and, where necessary, corrected. In banning misleading advertisements the ASA is providing a useful prompt to challenge and debate representations; you can’t unsee something, but you can be encouraged to think again about your perception of an issue.

Tags: , ,

Posted: July 4, 2012

It All Adds Up

Channel 4’s advertising campaign for Big Fat Gypsy Weddings is attracting criticism from both the ASA (The Advertising Standards Authority) and Honda, sponsor of the series. As you will see from the image below and the article linked to it, this sort of representation is taken seriously; and rightly so. One of the responsibilites of media students is to investigate the ways in which patterns of representations become a source of inequality and hostility in society. Armed with greater understanding of such issues you can avoid this thoughtless representation, draw attention to it and challenge it.

Similalarly, Ryan Air have been in trouble again, this time for its representation of women. Harmless fun, or part of a wider representation that perpetuates attitudes that are damaging?

On the ASA website you can read the full details of the decision to ban the Ryanair advert.

Tags: , ,

Posted: February 21, 2012

Shock Tactics

If you’re interested in charity advertising, there’s a useful comment piece on Peta’s recent campaign encouraging veganism on The Guardian website.

As the article says, getting the balance right when using shock tactics can be tricky. The link to the ASA’s page on charity advertising is well worth a read:

Tags: , , , ,

Posted: February 16, 2012

« Previous Page