'We must prepare young people for living in a world of powerful images, words and sounds.' UNESCO

8 Bit Go!

Videogames are back on TV! Read about Dara O’Briain’s new programme on Dave called 8 Bit Go (Monday nights if you’re a slave to the schedule) in this article from The Guardian:


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Posted: September 8, 2016

Insight into the making of Angry Birds

The Guardian has an article that is presumably an advertisement for the forthcoming Angry Birds film. Fortunately, it’s also a useful insight into the creative process.

angry bords made

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Posted: March 5, 2016

Videogames and agency

The Guardian’s superb Keith Stuart wrote a great article about ‘agency’. Agency is arguably one of the reasons for the popularity of videogames, almost certainly above narrative.

keith stuart agency

And here’s an excellent video on the concept of agency by narrative expert Janet Murray.

janey murray agency video


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Posted: January 25, 2016

Guilt in games

guilt in games

Keith Stuart explores the concept of guilt as a game mechanic.


Posted: March 20, 2015

Working in Advertising

Adam Cleaver, of London Collective a creative marketing firm, visited us recently to discuss the work of his company and the world of marketing. He told us that he has a degree in American Studies and started off as a copywriter and that an ability to write and think creatively are assets to those who are keen on getting into marketing. He told us about other career opportunities in the industry, from creative to organisational, writing to building sets and filming.


Adam showed us several short films that Collective London have worked on, including Battlefield 3, InFAMOUS Second Son and Crysis 2. He also showed us the My Independent Bookshop website that is a great place to post recommendations for books and to choose novels through others’ recommendations.



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Posted: December 16, 2014


If you’re preparing for the year 11 exam on the promotion of videogames, the campaign for Destiny would be worth investigating. It’s still 4 months or so from release, and yet there is plenty of promotion going on.

Here’s an article about the game, based on a journalist’s experience of being invited to play an early version of the game. Is this news, or promotion?

destiny guardian

Here’s the Wikipedia page:

destiny wikipedia

Here’s the official website:


And the Twitter account:

destiny twitter

And the Instagram account:

destiny instagram

There will be much more material, so collecting examples will be useful.

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Posted: April 29, 2014

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