8 Bit Go!
Videogames are back on TV! Read about Dara O’Briain’s new programme on Dave called 8 Bit Go (Monday nights if you’re a slave to the schedule) in this article from The Guardian:
Insight into the making of Angry Birds
The Guardian has an article that is presumably an advertisement for the forthcoming Angry Birds film. Fortunately, it’s also a useful insight into the creative process.
Videogames and agency
The Guardian’s superb Keith Stuart wrote a great article about ‘agency’. Agency is arguably one of the reasons for the popularity of videogames, almost certainly above narrative.
And here’s an excellent video on the concept of agency by narrative expert Janet Murray.
Guilt in games
Keith Stuart explores the concept of guilt as a game mechanic.
Working in Advertising
Adam Cleaver, of London Collective a creative marketing firm, visited us recently to discuss the work of his company and the world of marketing. He told us that he has a degree in American Studies and started off as a copywriter and that an ability to write and think creatively are assets to those who are keen on getting into marketing. He told us about other career opportunities in the industry, from creative to organisational, writing to building sets and filming.
Adam showed us several short films that Collective London have worked on, including Battlefield 3, InFAMOUS Second Son and Crysis 2. He also showed us the My Independent Bookshop website that is a great place to post recommendations for books and to choose novels through others’ recommendations.
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Destiny
If you’re preparing for the year 11 exam on the promotion of videogames, the campaign for Destiny would be worth investigating. It’s still 4 months or so from release, and yet there is plenty of promotion going on.
Here’s an article about the game, based on a journalist’s experience of being invited to play an early version of the game. Is this news, or promotion?
Here’s the Wikipedia page:
Here’s the official website:
And the Twitter account:
And the Instagram account:
There will be much more material, so collecting examples will be useful.
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