'It's the audience which is the real product of the media, and not the programmes.' Len Masterman

Visual shorthand or plain racism?

The European Commission has attracted criticism recently for its advertisement to promote the benefits of expanding the European Union. See what you think:

You can read more about the withdrawn European Commision video on The Guardian website. The commments below the main article are a very useful illustration of the audience theory relating to oppositional readings.

There’s also plenty of intertextual fun to be had – the video is a pastiche of martial arts films. How many can you spot?

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Posted March 6, 2012