'Advertising is the rattling of a stick inside a swill bucket.' George Orwell

Word – victim of the times?

Word magazine is to close, perhaps an indicator of how precarious the position of many print magazines has become. Like Smash Hits before it, Word’s publisher has found it increasingly difficult to sustain a profitable magazine; however worthy the magazine, they are there to make money.

It does run slightly contrary to the news that niche, independent publications are flourishing, even in a world of finger-swipes and appazines.

Maybe what we’re seeing is not the death of the print magazine industry but an evolutionary adjustment; certain types of magazine are doomed, but that doesn’t mean the format is going to disappear any time soon.

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Posted July 4, 2012